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PHILIPS is a Dutch diversified technology company headquartered in Amsterdam with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting.



  • Ecommerce Platform Solution



Customer: ShopART

Task: Develop a B2C online store for shopart.ua

Main goal: Develop an online store that will allow for a significant volume of sales and achieve desired business performance in terms of revenue.

The Omnic company undertook a comprehensive analysis of Shopnow business processes, identified needs of the target audience and analyze the factors that have a significant effect on the conversion: the behavior of users on the site, attracting channels, scripts shopping, search and selection of products.

Based on retrieved data was developed ideological concept of an online store and a strategy for its development, which will ensure maximum conversion.

Developed a unique design online store at the same time easy way in use has remained at the highest level. The basic colors of the website are the same that the Philips basic colors.

The main page shows the main categories of products, promotions and new products.

Card of goods describes the features of the goods, there is nothing superfluous. Only high-quality pictures and "tasty" description.


  • Development of individual products with full integration into third parties systems – design, software, integration with hardware for quick work
  • Automation of process is maximum
  • Free bug fixing, after 36 month after putting of the product (in the case of its appearance, such as, at debugged integration into third parties system)
  • The possibility of subsequent improvements and expansion of the functional (SAS-decision)


  • SEO
  • Integration with marketing tools (Google, Yandex, ExactTarget, SalesDoubler)
  • Integration with couriers
  • Intelligent search
  • Optimized code
  • Cross-browser
  • Mobile page-proofs

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